Monday, September 22, 2008

Internet Speedway...

You have to give someone some credit for pulling this advertising technique out and having the nerve to run it in heavy rotation. If you haven't heard this one... let me explain.

This is a radio spot you hear alot on XM Radio these days. It starts with them playing some bumper music, then an announcer doing his best 'radio guy' voice comes on... "we'll get back to the program in a minute, but first... have you heard about this?"

The concept here is simple, to make it seem like this is a live cut-in and it is the radio personality or producer of the radio show you are listening to telling you about something he thinks is so cool that you need to know about it. 

Ok, first... let's talk about how to alienate and agitate an audience. If you (or me in this case) are listening to Opie and Anthony, this commercial is going to sound lame and completely turn you off. So why is it running in so many commercial breaks on the XM broadcast? Someone makes a media buy based on numbers and Q and advertising stats... not good common sense and ends up doing more harm than good.

For more info on this company...

Click here

1 comment:

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